The Luupe

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General FAQs

What is The Luupe?

The Luupe is a creative marketplace and production platform connecting brands with authentic visual content and professional creators.

Our platform serves two main purposes:

  1. Curated Marketplace: License professionally-produced photos and videos.
  2. Creative Network: Hire photographers, directors, and visual creators for custom projects.

How do I license content from The Luupe?

  • Browse the marketplace using keywords or filters.
  • Add content to your cart and complete checkout via credit card or PayPal.
  • Download licensed content and start using it according to our standard license terms.

How much does content cost?

Luupe Sellers set their own pricing based on their expertise, production value, and market demand. While prices vary, you can typically expect:

  • Photos: $50-$500
  • Videos: $150-$1,000

For high-volume custom licensing needs, please contact hi@theluupe.com.  

Getting Started as a Creative Seller

What are the benefits of joining The Luupe?

The Luupe offers multiple ways to grow your creative business and income. As a member, you’ll have access to:

  • Licensing opportunities for your photo and video content.
  • Commissioned projects with leading brands.
  • A professional profile that acts as both a portfolio and a licensing storefront.
  • Features and promotions through our marketing channels.
  • A supportive community of fellow creators.
  • Resources to scale your business.
  • Direct relationships with industry professionals like photo editors and art buyers.
  • Control over your pricing and the ability to maintain ownership of your work.

How do I join The Luupe's creative marketplace?

To join, simply apply here. Applications are reviewed within 7 days.

What types of creatives can join The Luupe?

The Luupe welcomes professional creators such as:

  • Photographers
  • Videographers
  • Producers
  • Creative directors
  • Stylists (food, props, etc.)
  • Hair and makeup artists
  • Set designers
  • Visual artists and illustrators

Our marketplace is designed for established professionals producing high-quality commercial and editorial content.

Licensing Photos and Videos

How do I price my photos and videos?

You can set your own pricing within our recommended pricing tiers. For guidance, review our pricing guide here.

What are the guidelines for uploading photos and videos?

Content must meet our technical and creative standards, including:

  • High-resolution, technically excellent imagery.
  • Proper lighting and composition.
  • Model or property releases (if applicable).

For details, review our submission guidelines.

What types of photos and videos does The Luupe look for?

We value:

  • Authentic lifestyle moments.
  • Diverse representation across age, ethnicity, and ability.
  • Commercially viable, high-quality content.
  • Content that tells a story and reflects current visual trends.

For more specific examples, see our guidelines.

Selling Services

What services can I offer on The Luupe?

Through your profile on The Luupe, you can offer a variety of professional creative services, including:

  • Commercial photography and video production
  • Art direction and creative direction
  • Production planning, styling, and set design

Your profile serves as a destination where clients can:

  • Review your portfolio and past work
  • Understand your service offerings
  • License your work
  • Request to book your services

Pro Tip: Be specific about your specialties and expertise in your profile to attract the right opportunities for your business.

How do I set my service rates?

Any booking requests will be negotiated directly through The Luupe's sales team, in coordination with you.

Orders & Transactions

How do I manage my orders?

Visit your Inbox to:

  • View and manage orders from buyers.
  • Check order details.
  • Communicate with clients.

How do I handle refunds and cancellations?

Refunds can only be initiated by The Luupe’s administrators. Contact us at hi@theluupe.com for assistance.

Payments & Earnings

How do I get paid?

Payouts are processed securely via Stripe. Set up your payment details in your account settings.

Are there transaction fees?

No, there are no transaction fees on image and video licensing.

What are the royalty rates?

You'll earn 50% on every image or video purchased.

Application Process

What does The Luupe look for in applications?

We evaluate applications based on:

  • Portfolio quality (commercially viable, high-quality work).
  • Professional experience (client history, technical skills).
  • Business readiness (proper documentation, reliable communication).
  • Unique perspectives and diverse representation.

Why was my application denied?

Common reasons include:

  • Work not meeting technical standards.
  • Limited commercial or editorial experience.
  • Oversaturation in your specialty or region.

You can reapply after 3 months with updated work.

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