Image & Video Licensing Price Guide

At The Luupe, we empower you to set your own prices for licensing, while providing guidance to help maximize both sales and fair compensation. Below is our recommended pricing framework based on industry standards and market demand.

Pricing considerations:

• Production value
• Technical quality
• Uniqueness of content
• Commercial potential

Commercial Image Pricing Tiers

Important notes:

• Platform pricing floor is $50
• Default platform pricing is $150
• Maximum recommended price: $750-$1k
• Custom licensing available for specific usage rights beyond Standard RF License
• Price competitively for higher-volume sales potential

Commercial Video Pricing Tiers

Important notes:

• Video pricing floor is $150
• Default platform pricing is $300
• Maximum recommended price: $1500

Editorial Pricing Recommendations

• Images: $50-$200
• Videos: $150-$400

Price Optimization Tips

• Start with default pricing for new uploads
• Monitor sales patterns and adjust accordingly
• Consider lower pricing for older/less commercially relevant content
• Premium pricing for time-sensitive or exclusive/unique content
• Adjust pricing based on market feedback