Authentic Stock Photography That Makes Brands Stand Out
Access premium, royalty-free stock photography created by our global community of professional women and non-binary creators — real people, real stories.
EXPLORE AUTHENTIC STOCK
Why Authentic Stock Photography Outperforms Generic Options
Build Genuine Trust
Authentic imagery connects. In a 2024 study, 87% of consumers reported higher brand trust when seeing real people and scenarios in marketing.
Stand Out Instantly
Break out of the sameness. Authentic visuals set your brand apart from competitors relying on AI or staged photography.
Drive Real Results
Our clients report higher engagement and conversion with authentic photography that feels human and intentional.
Real Impact: Brands Transform Their Visual Strategy with Authentic Stock Photography
"Since working with The Luupe, I’ve not worked with any other photography shop. Once you’ve worked with the best, it’s hard to settle for less."
RYAN WILSON • SENIOR PRODUCER, DROPBOX
"We are so impressed with The Luupe and their ability to remain nimble and deliver effective high-quality imagery, they have become an extension of our team." KASEY CRAWFORD
DIR. OF DIGITAL CONTENT STRATEGY, SIERRA CLUB
Browse Our Authentic Stock Photography Library
VIEW ENTIRE COLLECTION
Sustainability & Social Impact
Culinary Decadence
Authentic Work & Business
Sports & Fitness
Authentic Lifestyle & Messy Moments
Authentic Travel Photography
The Authentic Stock Photography Advantage
Today’s consumers instantly recognize stock imagery — especially AI-generated content. Research shows:
- 78% can identify AI-generated visuals
- 64% report negative perception from obvious stock photos
- 92% prefer brands showcasing real people and authentic stories
Authentic stock photography captures intention, diversity, and truth — giving your brand an edge that resonates.
Meet the Photographers Behind Our Authentic Stock Images
EXPLORE ALL PHOTOGRAPHERS
Sophie Macaluso
Photographer | Washington, DC
I’m Sophie, a freelance photographer in Washington, DC! I’ve been shooting, second shooting, editing, holding reflectors, and charging an endless cycle of batteries since middle school. I love shooting food, experiences, film, and places in creative ways. My favorite shoots are colorful and a little kitschy.
Joyce Lee
Photographer | Los Angeles, CA
With a focus on narrative and realism in still life photography, Joyce’s work aims to blur the line between found and created moments. Joyce's dynamic use of color, light, and thoughtful composition that has caught the attention of clients ranging from Hermès to The New York Times to Google.
Justine Trickett
Photographer | Kent, England
Justine is a creative documentary-style photographer, taking real life moments and transforming them into compelling, story-driven visuals. From the arts, music and events, to interiors, the outdoors, food and beverage, she finds the visual tone of voice for brands in any setting.
What Brands Say About Our Authentic Stock Photography
“These images are EVERYTHING. My team will only be using The Luupe going forward.”
EVP Brand Marketing
“I can't believe this is stock. This is literally everything I've been dreaming of.”
Creative Ops Director
“For anyone tired of basic stock photos and generated junk, this is for you. It’s perfect for my team’s needs!”
VP, CRM
“FINALLY — a platform for real and authentic photography! This will for sure cut down my search time and fully improve my stories when building brands.”
Senior Brand Designer
Need Help Finding the Perfect Authentic Stock Photos?
Our creative team can help curate the ideal collection of authentic stock images for your brand. Share your brief and we’ll do the searching.
REQUEST CUSTOM CURATIONCommon Questions About Authentic Stock Photography
Q: How does licensing work?
A: All Luupe images are royalty-free — pay once, use forever within the license terms. Want broader use or exclusivity? Just reach out.
Q: What makes this different from regular stock?
A: These images are made by real photographers — not AI or mass-produced studios — capturing genuine, diverse, lived-in moments.
Q: Can I request specific content?
A: Yes! We offer custom shoots and creator-curated collections.
Q: How do I keep visual consistency?
A: Use collections, lightboxes, or partner with us for a custom brand library.
Q: How is this different from AI-generated images?
A: Authenticity. Every Luupe image is made with intention, story, and real-life context.
