These Twenty Photographers Show the Elegant Evolution of Cannabis Branding
Photography

These Twenty Photographers Show the Elegant Evolution of Cannabis Branding

These Twenty Photographers Show the Elegant Evolution of Cannabis Branding

by The Luupe
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As cannabis culture and branding evolve, strong photos are essential to telling the story.

A lot has changed with cannabis culture over the past ten years.
Most importantly, its legalization and decriminalization across the United States led to a 67% decline in the number of people sentenced federally between 2016 and 2020.
While we have a ways to go locally, and sadly even further given Brittany Griner's tragic incarceration in Russia, the increasing legalization is helping economies and brands alike.
As Cannabis has been legal in many states for nearly a decade, and CBD federally since 2018, it's given brands (many women-led!) time to evolve and elevate their marketing beyond spaceship-clad bongs and lava lamps into sophisticated and highly stylized content.
And, at the heart of much of this branding is great photography. The following photographers bring a range of visual perspectives to our favorite green plant, whether it's for smoking, eating, drinking, or infused in health and beauty products. Enjoy
Header image © Ella Sophie Bessette
© Jessica Ebelhar For Onyx + Rose CBD
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© Jessica Ebelhar For Onyx + Rose CBD
Work with Jessica!
▲ "These images were made in Los Angeles, in collaboration with a friend who owns the brand, Housewife, a women's clothing line for House music and cannabis enthusiasts. These photos celebrate this powerful medicine. The flower petals were incorporated as a nod to the ritual of self-care, femininity, and nature." - Amanda Lopez
Work with Amanda!
© Maria Panina for a private client
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© Cielito Vivas for Aime Leon Dore. Styled by Zachary Robert
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© Tracie Davis. Food styling by Lindsey Bramell
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▲ Brandon Curtin holding beautiful hemp buds from a Hudson Hemp harvest © Natalie Chitwood for DVEIGHT Magazine.
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▲ "Weed gardens aren’t places you stumble across. They are spaces that are intentional hideaways; secret gardens dotted across acres and acres of land. These images are moments of quiet isolation among these cannabis hideaways." Desdemona Dallas, originally published in MIss Grass
Work with Desdemona!
© Janelle Jones for Inc Magazine in 2018 to illustrate the rise in Denver's weed tourism industry.
Work with Janelle!
© Janelle Jones, 2022 for Go Easy, a self-care shop based in Texas, to announce the launch of their own branded products.
Work with Janelle!
▲ Vejay Kesh aka the Indian Cowboy in Los Angeles © Rebecca Thomas
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© Kell Lorenz. Photo assistant: Sydney Krantz
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© Stephanie Shih in collaboration with food stylist Veronica Laramie and prop stylist Julie Russell
Work with Stephanie!
© Stephanie Shih in collaboration with food stylist Veronica Laramie and prop stylist Julie Russell
Work with Stephanie!
© Stephanie Shih in collaboration with food stylist Veronica Laramie and prop stylist Julie Russell
Work with Stephanie!
© Stephanie Shih in collaboration with food stylist Veronica Laramie and prop stylist Julie Russell
Work with Stephanie!
▲ Cannabis Through The Decades | The 90s © Gerard + Belevender
Work with Gerard + Belevender!
▲ Cannabis Through The Decades | The 70s © Gerard + Belevender
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▲ Cannabis Through The Decades | The 80s © Gerard + Belevender
Work with Gerard + Belevender!
ABOUT THE AUTHOR
The Luupe
The Luupe is a one-stop production platform designed to help brands collaborate with underrepresented photographers across the globe, providing resources and opportunities that boost creator’s impact and income, while streamlining traditional workflows to create high quality, diverse content, at scale. Our brand purpose is to help underrepresented photographers and creators further their career and generate income with the goal of improving diversity in front of and behind the lens in the commercial photography industry.
©2022 THE LUUPE, INC. ALL RIGHTS RESERVED.
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