TikTok SEO Tips for Brands to Help Transform Your Marketing Strategy
Business

TikTok SEO Tips for Brands to Help Transform Your Marketing Strategy

TikTok SEO Tips for Brands to Help Transform Your Marketing Strategy

by Etinyene Jimmy
SHARE

As more brands scratch their heads about how to effectively market on TikTok, SEO is key.

In the last decade, when discussing SEO, brands and marketers often focused on Google and other search engines. However, with the rise of many digital forces in social media and eCommerce, the search for information regarding products, services, and brands has shifted to platforms like Amazon and social media apps like Instagram and TikTok.
Let’s consider these interesting stats:
  • 40% of people aged 18 to 24 now seek information on social media platforms like TikTok and Instagram instead of Google.
  • 49% of TikTok users say they use the app to discover new information.
  • TikTok leads other social media platforms in terms of usage at every stage of the buyer's retail journey. Users are 1.7 times more likely to search for a product on TikTok and 1.4X more likely to purchase from a brand they found on TikTok.
  • Compared to other social media platforms, TikTok users are 1.5X more likely to recommend a product or brand to a family or friend.
  • 67% of TikTok users say they got inspired to shop on TikTok even when they didn't plan to.
Why are these numbers important for brands? Two words: product discovery.
TikTok is an excellent platform for building a loyal audience for your brand and getting more eyes on your products and services. In 2020, TikTok for Business launched, making it easier for business owners to create ads that appeal to their unique audiences. Just like you use SEO strategies to get your brand seen on search engines, you can use a similar approach to attract your desired audience on TikTok.
After all, the stats show that your audiences are searching for you on TikTok. All you have to do is make it easier for them to find you, and we have just the tips to help you.

5 TikTok SEO Tips for Brands

1) Hashtags will get you discovered - use them
Google now indexes TikTok content. Your audience can search for your TikTok on Google and be led straight to your profile. Just like how hashtags work on Instagram, you can use them on TikTok to get discovered by your audience. If you are new to TikTok, tapping into the very popular hashtags on TikTok can be difficult as your content might get buried under the millions of views the hashtag already has.
For example, established brand Gymshark uses a few hashtags, including a high volume one like #gymtok, to reach its audience. It also uses its brand name as a hashtag. This way, audiences can search for the hashtag when looking for their profile or unique content.
View post on TikTok
It helps to use hashtags with a smaller volume and work on growing your traffic. Using hashtags with long-tail keywords that are 100% unique to your niche is an excellent way to rank high and gain an audience. You can use a keyword rank checker to find your niche's most and least popular keywords.
Consider the example below. The plant-based brand Lovecomplement is trying to target multiple high and low-volume keywords to attract its audience.
View post on TikTok
Once you gain a sizable amount of traffic, you can start using a mix of trending hashtags and others that directly relate to your brand. All hashtags do is make it super easy for audience groups interested in your product/service to find you. You cannot create a great TikTok SEO strategy without a good hashtag strategy.
2) Create Engaging Content
TikTok brands thrive on short-form video marketing, the most powerful marketing strategy in 2022. Over 68% of viewers say they will watch a 60sec video to the end. This is basically what TikTok offers at its core. The platform has done the difficult part: bringing your audience to one place. Your job is to ensure your content is unique, helpful, and engaging.
Take time to study your audience and discover the kind of content they want to see from your brand. The good news is that TikTok offers a wide range of features that make it easy for you to create short, engaging videos and also respond to comments with more videos.
You may be tempted to use some mega TikTok influencers to boost engagement for your brand. However, as a new brand, you may get more engagement from using smaller influencers with less than followers. This group of influencers has a 17.96% engagement rate, compared to the 6.67% rate that mega influencers have. This could be because they appear more authentic and tend to have a stronger connection with their audiences.
It helps to study other brands in your niche and see the kind of content they are posting. Then create your unique spin on it for your audience. TikTok has a way of humanizing brands, so your audience will expect you to interact with them more and respond to their inquiries. If you don't, they will find a brand that will. Ask your audience open-ended questions to keep them engaged. Remember to use trending sounds and hashtags, catchy captions, and maybe learn a dance or two.
3. Use TikTok Analytics
Blind marketing without data analysis is wasteful. Like Facebook and Instagram, TikTok provides analytics results to pro account owners. This information is the blueprint for building your profile. Understanding your TikTok analytics can give you insight into your audience profiles, their gender, location, what type of content is performing well, and how your audience responds to them. This helps you improve your content to meet their needs.
Analytics also provides insight to help you plan future content. You can create a practical posting strategy based on analytics information. This info shows you the best time to post your videos based on your when your audiences are most frequently online and likely to engage.
Good knowledge of analytics will guide your posting habits, making you more visible to your desired audience, which is the basis of great SEO practice.
4. Create User Funnels
Once you build a good following on TikTok, it only makes sense to start redirecting your audience to your website, landing page, Instagram, or any other platform you use for your business. TikTok is commonly known as the fun, dancing platform, but marketers see the insane potential the platform has in building and managing an audience across different channels.
Thankfully, TikTok has a link-in-bio feature that lets you add links to other platforms your audience can visit.
A great-looking website or landing page builds authenticity for your brand, which makes your audience trust you. Furthermore, you can track how the TikTok audience interacts with your website and other platforms and use this insight to adjust your marketing strategies and remarket to them.
Creating user funnels from TikTok to your website and other platforms also increases your SEO ranking on search engines. The TikTok audience is quite loyal, and will find/follow you everywhere. You just have to keep them engaged and happy.
Book a demo to learn more about working with Luupe photographers around the world to bring new energy to your TikTok content.
5. Post More Often
On TikTok, the quality of your content is important, but how often you post also matters. It's like a numbers game. If you don't post often, you don't show up on the For You Page, making it almost impossible for your audience to find you.
There are over 1.5 billion people on TikTok, with millions of posts uploaded every other minute. To get good engagement, you should be posting 1-3 times daily. This keeps you on the FYP and visible to your audience, which boosts your SEO.
The TikTok algorithm also favors creators that post more often because when they do, they get more engagement, making their content appear relevant to users. Remember to keep your content style unique, so it stands out from the crowd. The GenZ audience generates the highest engagement rate on TikTok, so it helps if you can tweak your content to appeal to them.
For example, brands like Duolingo have mastered a way to stand out with a simple strategy of using their mascot in all videos. Their audience now connects with the mascot, and engagement is consistently high.
Take the time to create a unique angle to your videos and see how your audience reacts to them. Once decided, start posting at least once daily. You can batch-create content and schedule the posts on TikTok to go out at certain times, so you never miss a beat.
Results on SEO strategies on any platform don't always show up immediately. You have to keep performing the best practices and learn from any mistakes. Consumer behaviors are constantly shifting, and you will need to evolve as they do.
TikTok's features can help brand owners grow, and with the right SEO tips, you may just get a viral moment that changes everything for your business.

Did you learn something form this article? Check out our Summer Tik Tok Marketing Strategies feature from earlier this year.
ABOUT THE AUTHOR
Etinyene Jimmy
Etinyene Jimmy is a Freelance content writer, copywriter and cat lover with five years experience in writing high-quality content for clients in various niches.
©2022 THE LUUPE, INC. ALL RIGHTS RESERVED.