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The Luupe's New Look
The Luupe's New Look
by The Luupe
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The Luupe's site update makes it easier for brands and photographers around the world to connect and collaborate.
Our update showcases our benefits for photographers and brands and provides a deeper dive into The Luupe’s founding vision and guiding principles. It also includes a robust visual refresh and a deeper focus on some of the extraordinary photographers in our 200+ photographer community. Look out for case studies from forward-looking brands like Dropbox and Cha Cha Matcha.
We zero in on what the experience is like being a part of the Luupe. We provide a step by step guide for photographers and brands to better understand how our platform works and how to be a part of it.
For brands, we clarify how we stand out in the deepening sea of imagery and content creation. This means streamlining the production process to a single platform for sourcing and production. In many cases, our scaled and collaborative process allows multiple photographers around the world to join forces and drive the many angles of every brand’s story.
For photographers, we clarify the benefits of being part of our growing community and platform. The Luupe steps in as an administrative support system. We now manage contracts, invoicing, and other hurdles to help photographers focus on the creative process. We also expand on what we – and brands – are looking for to help guide photographers on getting their best foot forward.
This update reflects our commitment to getting our diverse community of women and non-binary photographers in front of today’s most inspiring brands, and our plans to build for the future. Our goal is to clarify our mission and focus, incorporating feedback we’ve received from our community and clients.
Most importantly, we surface what we do best - simplifying how the best photographers can collaborate with the best brands to make great work. Stay tuned for another update in the coming weeks. This will include features that will create even more ease around the review and feedback process.
Let's make something great together.
ABOUT THE AUTHOR
The Luupe
The Luupe is a one-stop production company that is raising the bar for professional brand imagery on a global scale. With a highly curated and diverse network of professional women and non-binary photo and video creators across 80+ countries around the world, we are reinventing how brands produce original, local, and authentic visual stories that connect with a global audience. Our mission is to champion and amplify diverse perspectives from around the world — in front of and behind the lens.
