Black Women-Founded Brands to Know and Support All Year Long
Brands to Watch

Black Women-Founded Brands to Know and Support All Year Long

Black Women-Founded Brands to Know and Support All Year Long

by The Luupe

The Luupe spotlights brands and organizations we love.

These brands cover some of today's most inspiring founders, ideas, experiences, and products, all founded by Black women.
From hair and skincare innovators to curators and purveyors of vintage amazingness, we're continuously inspired.
Feel like we missed something special? Drop us a note!
UNWRP was founded in a small Brooklyn bedroom in 2017 by multidisciplinary designer Ashley L. Fouyolle and has become one of today’s most popular (and Instagrammable) luxury gift-wrapping brands.
Fouyolle built Unwrp as a hub for expertly designed gifting needs, from wrapping paper to fabric and greeting cards to home goods – sourced from talented artists like B. Anjelique, Temi Coker, and Taylor McManus, to name a few. They have also created a slew of creative partnerships with longstanding fashion and cosmetic brands including Teva and Devacurl.
“This is more than just your traditional wrapping paper company, – it’s a lifestyle!”

▲ Fe Noel founder Felisha Noel
“Eat well, travel often, and dress to inspire!” is the philosophy behind the Brooklyn-based, womenswear brand Fe Noel.
Noel started her career at 19 when she opened opening a brick-and-mortar boutique for trendsetting vintage lovers in Brooklyn, and quickly developed her brand with its focus on helping women embrace their femininity through style. She was inspired by her love of travel, vibrant colors, and bold prints.
Fe’s work is influenced by her Caribbean heritage family, heavily crediting her mom and grandmother for inspiring her humble drive and determination. Paying her success forward, Fe launched the Fe Noel Foundation, a program for young girls who are passionate about entrepreneurship.

Leading with “We Exist For When The Trend Is Over,” Black Owned everything is a highly curated marketplace, platform, and network connecting supporting, and building traction for Black-owned brands everywhere.
Founded by Emmy-award-winning celebrity stylist and costume designer Zerina Akers - BOE began as an Instagram page in June 2020 and quickly grew into a movement for building and sustaining collaboration between Black businesses and community.
“Black businesses have fought exclusion, systematic oppression, and active disenfranchisement for decades,” says Akers. “Our goal is to change the narrative and to invite you to support Black-owned businesses, celebrate Black creators, and participate in an inclusive, unified community”

▲ Bolé Road founder Hana Getachew
Bolé Road Textiles is a vibrant New York-based home decor design studio. The studio combines Hana Getachew’s love for Ethiopian handwoven fabrics with her career in interior design, helping clients build and beautify their spaces while supporting Ethiopian artisans.
Born in Addis Ababa, Ethiopia, and raised in Montreal and New York, Getachew earned a degree in interior design from Cornell University before becoming Associate Principal at New York City’s Studios Architecture. During her time there she helped design the flagships and headquarters of some of the city’s most prominent companies, an experience that she brings to her work and design thinking at Bolé Road.

▲ BLK MKT Vintage founder Jannah Handy and Kiyanna Stewart
BLK MKT Vintage is a Brooklyn, NY-based antique and vintage concept shop founded by Jannah Handy and Kiyanna Stewart that focuses on the richness of Black history and lived experience. This includes vintage literature, vinyl records, clothing, art, housewares/decor, furniture, and other goods that center Black culture with recognition and love.
“You’re worthy. What you’ve created is worthy. You are important here,” they write on the shop’s website. Beyond their e-commerce shop, select items are also available at The Brooklyn Museum, the Schomberg Center for Research in Black Culture, and Ethel’s Club. With over fifteen years of collecting and picking experience combined, Stewart and Handy founded BLK MKT Vintage in 2014, expanding their mutual affinity for vintage wares and their connection to Black culture, narratives, and history.

▲ 54kibo founder Nona Quagraine
54kibo - whose name references Africa’s 54 countries, features interior decor products from nearly 50 inspiring and highly creative product design experts trained at leading design schools across the continent. They are amplifying the next wave of Africa’s creative economy and preserving Africa's artisanal heritage. While the company is based in Brooklyn, NY, much of the team and advisors have either lived or spent considerable time there.
Ami Cole was founded by Diarha N’Diaye, who named the brand after her Senegalese mother who has been operating the Aminata African Hair Braiding salon in Harlem since 1988. Describing the salon as a “cultural sanctuary” for Black women, the salon is an ongoing inspiration to Ami Cole.
“Ami Colé is about discovering, defining, celebrating, and exploring the excellence of those with melanin-rich skin,” says N’Diaye on the brand's website. “Ami Colé exists,” she adds, “to sharpen the focus on those who have been in the peripheral of beauty’s global narrative for centuries. This is our ancestor’s calling.”
Ami Cole also consistently shares the latest in pop culture, current events, and cross-cultural beauty tips that speak to the diverse perspectives of people of African descent.

▲ The Honeypot founder Bea Dixon
The Honeypot describes itself as “the first complete feminine care
system powered by herbs.” CEO and co-founder Bea Dixon launched the brand in response to her eight-month struggle with vaginosis. The platform offers a range of natural products from feminine wipes to washes and probiotic care.
The Honeypot also has a longstanding commitment to wellness, education, and social good – setting aside 2% of annual sales to donate to charitable organizations.
CEO and founder Denise Woodard founded Partake foods in 2016 when her daughter was diagnosed with multiple food allergies and struggled to find the right delicious food. Partake foods are certified gluten-free, non-GMO, and vegan, and are free of the top 9 allergens (wheat, tree nuts, peanuts, milk, eggs, soy, fish, sesame, and shellfish.)
Partake responds to a growing problem – food allergies like the one impacting Woodard’s daughter affect 1 in 13 children across the United States, and, according to, Black children are at a significantly higher risk. Partake works to reduce this by partnering with organizations like No Kid Hungry to provide access to food, education, and advocacy.
Founded by self-proclaimed “Wall Street ex-pat and Shark Tank reject” Melissa Butler, The Lip Bar started as a vegan lipstick brand and quickly grew into a wide portfolio of award-winning beauty products now carried in over 1,000 stores across the United States with a home-base flagship store in Detroit, Michigan. The beauty brand continues to receive glowing acclaim in publications like Refinery 29, Allure, and The Wall Street Journal, and PopSugar awarded their Tinted Skin Conditioner with the “Best Skin Tint.”
Briogeo is on a mission to bring a natural approach to celebrate all hair types. After working for years in finance and then suddenly losing her mother, founder Nancy Twine set out to fill her life with purpose.
Seeing that so many hair products contain harmful ingredients, she created Briogeo to supply the world with clean, natural shampoos, conditioners, hair masks, oils, and more that would nurture, replenish, and revitalize. The brand’s “trophy case” of press accolades boasts multiple Allure Reader's Choice awards, and rave reviews in Glamour, Refinery29, Byrdie, Insider, and many more.
The Luupe
The Luupe is a one-stop production company that is raising the bar for professional brand imagery on a global scale. With a highly curated and diverse network of professional women and non-binary photo and video creators across 65+ countries around the world, we are reinventing how brands produce original, local, and authentic visual stories that connect with a global audience. Our mission is to champion and amplify diverse perspectives from around the world — in front of and behind the lens.
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