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22 Photos Inspired by Pantone's Color of the Year: Very Peri
22 Photos Inspired by Pantone's Color of the Year: Very Peri
by The Luupe
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Pantone’s 2022 Color of the Year is a hopeful balance of warm and cool.
Every year, Pantone releases its dynamic color-of-the-year, a spirited hue that reflects and responds to the energy and state of the world across culture, entertainment, art, fashion technology and beyond. It's an exciting time for us, and is often a gauge of what design and imagery trends might pop up in the coming year.
This year it's Very Peri – a soft, yet vivid mix of blue and red. A new tangent resting somewhere between violet and purple. A symbol of possibility with just the right balance of warm and cool; hope and caution.
“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer,” writes Laurie Pressman, Vice President of the Pantone Color Institute. “As society continues to recognize color as a critical form of communication and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us.”
To celebrate Pantone's release, we're bringing together some of our favorite Very Peri (and Very-Peri-ish!) photos from The Luupe's global community. Embedding their images from Instagram, we encourage you to follow these photographers and get to know their inspiring work. And if you have a project coming up, we're here to collaborate – get in touch!
ABOUT THE AUTHOR
The Luupe
The Luupe is a one-stop production company that is raising the bar for professional brand imagery on a global scale. With a highly curated and diverse network of professional women and non-binary photo and video creators across 80+ countries around the world, we are reinventing how brands produce original, local, and authentic visual stories that connect with a global audience. Our mission is to champion and amplify diverse perspectives from around the world — in front of and behind the lens.
