The Luupe highlights gender and culture-positive marketing and advertising campaigns that moved our team in a tumultuous year.
In 2020, many brands and agencies stepped up (or maintained an already strong track record) to acknowledge and support the need for change and hone their messaging to include more empathetic and forward-thinking ideas and practices.
From Wieden + Kennedy’s clear and direct statement on their commitment to Black lives to Apple’s eloquent embrace of the power of women, agencies are taking a stand. And although not overtly political, Frida Mom’s hilarious and straight-up “don’t be a dick” campaign to support empathy for new mothers resonated with the parents on our team. While it’s not the first time that brands have embraced progressive ideas, and no brand is immune to a problematic past, it marks a revitalized commitment that we hope will continue.
Below are ten of the many campaigns that made an impact on our team in 2020.
View post Ten Inspiring Campaigns That Pushed for Progress in 2020