Meet Gem Fletcher. © Catherine Hyland

How to Create Content and Stand Out: A Conversation with Gem Fletcher

“Women still need to fight every day and those in power need to look around.” – Gem Fletcher

Gem Fletcher wears many hats. A photo director for Riposte, she regularly writes about photography for Creative Review, collaborates with brands, and launched the successful podcast The Messy Truth last year. Rocket Science Magazine founder and Luupe photographer Pauline Magnenat speaks with Fletcher to discuss how to best introduce yourself to her, what women can do to support each other in the photo industry and why those in power need to address representation in a meaningful way.

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Pauline Magnenat for The Luupe on May 28, 2020
The Democratic National Convention at Madison Square Garden. 1976 © Susan Meiselas/Magnum Photos

A Career of Reflection: The Philosophy of Photography Icon Susan Meiselas

After nearly 50 years in photography, the iconic photographer still questions her artistic practice.

“It always seems self-evident,” Susan Meiselas says, reflecting on the title of the exhibition that was to be at the Milwaukee Art Museum, Through a Woman’s Lens. “You’re so often asked that question, what’s it like to be a woman, and I wonder what it would be like to be a man.” 

The exhibition was slated to open mid-April before the coronavirus pandemic had other plans. It positioned to share the legendary photojournalist’s previously unseen images alongside several series focusing on stories about women. Included were Meiselas’s iconic 1972-1975 series “Carnival Strippers,” “Prince Street Girls,” her series documenting the lives of young women on Prince Street in Manhattan between 1975 and 1992; and a selection of her images of women at the 1976 Democratic National Convention, a time when women were becoming more and more present in the democratic process. 

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Elyssa Goodman for The Luupe on May 22, 2020
Introducing: The Luupe Creative Briefs

The Luupe Launches Creative Briefs To Help Brands and Photographers Collaborate

Using insights from brands, photo editors, art directors, and photographers, The Luupe launches fast, efficient creative briefs to help brands and photographers make great work together.

A common obstacle in creative production is clear communication. Convoluted goals and unclear instructions are some of the largest obstacles. They can lead to unanticipated reshoots, delays, stretched budgets, and conflicts between brands and photographers. Using learnings from our team’s years of experience as photo editors and content producers, we’re proud to launch Creative Briefs. This simple addition to our production process will help brands outline the most important details for visual projects and campaigns.

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The Luupe on May 14, 2020
COVID-19 Studios © Liz Devine

NYC Roommates Turn an Apartment Quarantine Into a Hilarious Photo Series

On March 15th, an absurd, tongue-in-cheek image of three women mimicking a 1980s Walmart photo studio stopped us in our Instagram scroll with the following caption:

“Does it look like we are messing around? We aren’t. We are quarantined in our apartment, living off puzzling, Succession, and sourdough, and now we will be entertaining ourselves by taking photos in the COVID-19 Studio. Keep your distance, we don’t want to see you.”

It was the beginning of self-quarantine and almost every professional photographer we knew was getting nervous about their future and potential loss of work. But Luupe Photographer Liz Devine, cooped up with her two roommates in a Brooklyn apartment began making a kind of creative lemonade. The photographer – who’s made her name shooting travel and lifestyle for brands and magazines like WWD, Nylon, Luna Bar, and WeWork, setup “COVID-19 Studio,” hilariously recreating images from art history and pop culture to pass the time and sharing them on Instagram. She immediately garnered press from The NY Post, Gothamist, and ABC News, and continues to bring some much-needed levity to our uncertain days. We caught up with Liz to learn more.

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The Luupe on May 1, 2020
Naima Green © Brooklyn Tin Type

How Naima Green Makes Editorial Photography Assignments Personal

Naima Green has made a name for herself in editorial and commercial spaces by sticking to the vision and process she created for her personal work. Her recent portraiture series “Jewels from the Hinterland” and “Pur·suit” – prior to COVID-19, was scheduled to be on view at Fotografiska NYC this year in the exhibition “Brief and Drenching.” While these exhibitions are on pause, the artist still takes time to consider her work. At once the product of intimacy and trust, Green’s images are thoughtful and forward-thinking, filling the gaps created in our visual language by the absence of communities whose members are far too often underrepresented.  

The Luupe spoke with Green about the lines between editorial and personal work, opening oneself up to photographic challenges, and developing visual intimacy. 

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Elyssa Goodman for The Luupe on April 23, 2020
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